2014-05-02

Elsewhere: Archie sales figures

Once upon a time the annual Statement of Ownership required by some postal regulation was the most reliable look into sales figures that readers got. Most publishers don't run them these days, but Archie does, and  Johanna Draper Carlson reports on them at Comics Worth Reading.  Here are the figures for 2013 she could get (not including their videogame books) with links to the previous six years. Those sales do look pretty bad, with sell-through on the digests only at about 30%, and total sales way down from just a few years ago. I also didn't realize that Archie's standard non-digest comic line (not including videogame books and high-concept titles like Archie Zombies or Archie Married) was down to so few on-going books.

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